Does anyone send business Xmas cards any more? Apparently so, but they're just not very good at doing it.The Blog's top tip for the sending of business Season's Greetings cards: for hard copy cards, make an effort and post them on time!
What is more ridiculous than cards that arrive after the event? Answer: e-cards that arrive after the event! Do you really want to do business with a company that can't get itself organised to send an email on or before 24 December?
Here are the Blog's favourite cards from this year's haul ...
Top 3 hard copy cards at the south end of the ICIS office:
1 Zaklady Azotowe Pulawy SA - heavy red and gold UNICEF card, with personalised hand-written message.
2 LyondellBasell acetyls - nice personalised hand-written note.
3 International e-Chem - stylish card on thick vellum with two personalised messages, and printed locally in Wilmslow.
Top 6 e-cards to the Blog's inbox:
1) The Arkema Raw Materials Purchasing Team card (multilingual greetings with music and low-key animation.)
2) The ECEM card (most worthy card, with its donation to the Nelson Mandela Children's Fund.)
3) The AOT card (most polar bear-themed card with a sequence of bears with cute captions.)
4) Nicest to mass mailing lists: The Royal Opera House card (gently falling snow on the Covent Garden plaza with musical accompaniment), the Continental Airlines card (animated bunnies and snowmen with festive music), the Financial Times card (uplifting picture of a St Bernard's dog on a mountain top with a copy of the FT in its mouth.)
5) ICIS (functional with twinkling fir trees, with click-through to the ICIS news website.)
PS My semi-French colleague messages to tell me that the French send their cards after Xmas cos they are New Year cards. Not many people know that ...
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