Spandex to the aid of real-life Superheroes

| 1 Comment | No TrackBacks
superhero3.jpg

Real-life superheroes clad in skintight spandex costumes are running amok in the streets of US cities, according to this article in the Times.


The World Superhero Registry lists more than 200 of them, who patrol the urban streets dressed up in outfits of spandex (the generic term, invented by DuPont in 1959, of which the most well-known brand is Invista's Lycra, and of which a key ingredient is MEG - mono-ethylene glycol.)


A cursory visit to the Lycra website has convinced the Blog that this is by far the sauciest chemicals company website in the normally staid petrochemicals space. Not wanting to kick a company when it's down, but if you look beyond the raunchy pictures, there is also some excruciating brand poetry:

 

"If  black is sexy, there's nothing sexier than my bra. My after-hours secret. Nothing comfier. Nothing blacker.

My swimsuit. It moves and stretches. It speeds and glides, in lakes, in oceans, or the local pool.

Clothes that help me unwind. No matter what position I'm in. Or trying to get in."


And that's before you get into the "Hosiery and Socks" section.


Elbowing aside the photos of firm bodies clad in "Intimate Apparel", the Blog's own favourite Lycra photo has to be this one of the K9 Topcoat Lycra Bodysuit.


lycra dog.jpg



No TrackBacks

TrackBack URL: http://www.icis.com/cgi-bin/mt/mt-tb.cgi/43272

1 Comment


Ever hear of Shadowhare? He is a real life urban superhero. He and his group, the Allegiance of Heroes, patrol the streets of Cincinnati fighting crime and helping people in trouble, replete with masks and costumes. It does take courage, especially since they have purported to be willing to perform a citizen's arrest on anyone they find up to no good, and they are armed with handcuffs and pepper spray.

Leave a comment

Want a user icon? Get a Gravatar!

Latest chemical industry news

#epca - Twitter hashtag

    About this Entry

    This page contains a single entry by Barbara Ortner published on January 2, 2009 1:57 PM.

    Gazprom discovered in sleepy hollow was the previous entry in this blog.

    Going on a digital diet in 2009 is the next entry in this blog.

    Find recent content on the main index or look in the archives to find all content.