Attendance at US trade shows and events in all industry sectors fell sharply in 2008, so exhibitors are now weighing up events on "attendee quality" rather than numbers, according to this article sent by my new friend Dan in New Jersey.
"According to "Determining Exhibitor ROI At B-to-B Tradeshow Events," 40 percent of survey respondents indicated that traffic to exhibits decreased in 2008. A show's past success (44 percent) was the second factor when deciding to exhibit at events, followed by topic/theme/content focus (41 percent)."
Cuts in business travel across the petrochemical industry have meant reduced attendance at many of the regular event fixtures on the calendar.
The Blog will be keeping a look-out for "attendee quality" at the next big petchem conference on the horizon, NPRA in San Antonio, Texas.