British women are clearly the saviours of the chemical industry, according to research by deodorant-maker Bionsen and reported on Reuters.

In the moisturisers, body lotions, perfumes, deodorants and makeup she wears, the average woman in the UK is unwittingly carrying around 515 chemicals on her body every day, Bionsen found in a poll of 2,016 British women.

Presumably a whole lot of the chemicals are petrochemicals, and what's more, happy-go-lucky British women just don't care:

 "More than 70 percent of the women polled said they were not concerned about the number of chemicals they put on their skin and only one in 10 opted for chemical-free toiletries when shopping."