What's the hottest new trend amongst NPRA delegates this year? Yes, it's corrective laser eye surgery.
The Blog has come across three men who have recently ditched their glasses and contact lenses to emerge blinking into the image-conscious new world of improved vision. It's not an avalanche but in the shinking pool of the Blog's industry acquaintances it is sufficient to constitute a trend.
It's interesting that it's all men. Perhaps the women are investing in other enhancements.
Two other delegates slipped away from meetings to get their teeth whitened in the Rivercenter Mall at lunchtime. What a vain bunch we are.
Click here for previous trends: tattoos...