Heinz Beanz is launching its Fridge Pack, a plastic jar which contains as much baked beans as two and a half cans and is resealable, so that it can be stored in the fridge for up to five days, according to an article in the 31 July issue of The Grocer.
Heinz is forecasting first-year sales of £10 million, which is a lot of plastic jars.
First, I'm glad I don't have to write this stuff - three columns on baked beans in a jar, no thanks. And second, I'm glad that the question of whether baked beans can be stored for one or five days is of no relevance at all to my life.
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