A male comfort drink in a plastic bottle has been launched to help soothe men who suffer from colds, according to an article in the Grocer.
The lemon-lime and honey flavour "Manflu" drink, sold as "comfort and sympathy in a bottle" will be a welcome antidote to the illness manflu, the severity of which is not widely appreciated outside male circles.
According to the Grocer, the drink can be drunk on the go as a shot, or poured into a mug and mixed with hot water.
Women, wise up. Buy a multi-pack, and keep one in the car, one in the office and one in your handbag. You need never be accused of a sympathy shortfall again.
Given the level of sympathy in this article, it is not surprising that men, struggling on with stoicism, a stiff upper lip and a runny nose have to hit the bottle!