Rexam's annual report has excited some interest in the office today, with the discovery deep in the report of innovative packaging solutions for the world's first foam liqueur, and even better: "a delicious dog treat beverage."
First for the foam liqueur, advertised for cocktails as well as after dinner moments. The Rexam report (p48) showcases "The world's first foam liqueur -launched by Bols - powered by Rexam dispensing technology.
The Rexam pump creates two litres of foaming liqueur from a single 200ml bottle of Bols Foam."
And for doggy fans, Rexam is packaging "Petrol for Dogs" in a can. "This savoury vet-formulated drink is not only refreshing and nutritious - dogs prefer it 4-to-1 over water. So give your best pal Petrol - and pour out the love."