The Sun newspaper has gone Lego mad today.
Look out for strong localised demand for acrylonitrile butadiene styrene (ABS), as the UK's biggest circulation red-top paper, heads its Thursday 13 October 2011 issue with a banner headline: FREE LEGO TOYS ARE BACK: CONTINUES THIS WEEK IN THE SUN.
The page is also emblazoned with a raft of Lego related stories:
Hunk Johnny Depp to be a toyboy actor.
Don't Lego of the gong, Colin Firth
Fried L-egg-o for breakfast
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