Plasticine, the multi-coloured putty-like modelling clay beloved of children and animators. Why has it never occurred to the Blog that this is another perfect petrochemical toy?
What is it made from? Calcium salts, petroleum jelly and aliphatic acids, according to Online Schools, and the trademark is owned by Flair Leisure Products, based in Cheam, UK - just down the road from the ICIS office in Sutton.
The Flair website has a sweet video of a plasticine iPad. And for those of a sturdier disposition, a rather nastier video (or claymation) of "Pingu's The Thing" is being tweeted around. It is not for the faint-hearted, or those with sweet childhood memories of Pingu.