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Budgeting and the New Normal

Chemical companies, Consumer demand, Economic growth, Futures trading, Oil markets
By Paul Hodges on 08-Sep-2011

New Normal logo.pngCompanies are now starting the Budget process for 2012-14.

As always, the blog will present its own view next month. It will also review last year’s Budget Outlook, presciently titled ‘Budgeting for Uncertainty’.

In the meantime, companies might like to use its recent ‘The world in 2021′ as a way of challenging their own thinking about the likely future.

Conventional wisdom is still convinced that any day soon, the world will somehow return to ‘normal’. Demand will then resume its steady upward growth, and today’s economic and political uncertainties will magically disappear.

Of course, conventional wisdom may be right.

But its record at major turning points is shockingly bad. It may not, therefore, be very useful in current circumstances.

Boards and business teams may therefore find it valuable to debate the blog’s alternative view, to help develop their own shared view of the outlook.

You can download a copy of the 2 page summary, ‘The world in 2021’ by clicking here. The full chapter can be downloaded by clicking here.

The blog hopes you will find its analysis helpful in these uncertain times.