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  • Green marketing 101

    Marketers may have to attend Greenwashing seminars and classes if they want to learn the do's and don'ts on how to use green words in their advertisings. All over the world, public advocates are scrutinizing every green word in marketing and advertising and this summer alone found major companies...
    Posted to ICIS Blogs (Weblog) by Anonymous on 08-26-2008
  • Greenwashing doesn't wash

    Goodyear found that out when the Australian Competition and Consumer Commission (ACCC) forced the company to apologize to its customers for misleading them on the environmental benefits of Goodyear's Eagle LS2000 range of tires. Goodyear also has to offer partial refund of the tire's purchase...
    Posted to ICIS Blogs (Weblog) by Anonymous on 07-02-2008
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