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  • ExxonMobil Ad axed

    After Shell , ExxonMobil is the next Big Oil advertiser to get bitten by the UK media watchdog, Advertising Standards Authority (ASA). The agency received four complaints challenging ExxonMobil's television ad that claims natural gas is one of the world's cleanest fuel. ASA ruled that the ad...
    Posted to ICIS Blogs (Weblog) by Anonymous on 09-03-2008
  • Shell's UK Ad a greenwash?

    Companies nowadays have to be careful in using green words when it comes to advertising, as government agencies are getting complaints from green groups...especially maybe if the advertiser is a big oil firm?? Read this new national advertising in the UK from Shell and let me know which word/s or sentence...
    Posted to ICIS Blogs (Weblog) by Anonymous on 08-15-2008
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