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  • Shell's UK Ad a greenwash?

    Companies nowadays have to be careful in using green words when it comes to advertising, as government agencies are getting complaints from green groups...especially maybe if the advertiser is a big oil firm?? Read this new national advertising in the UK from Shell and let me know which word/s or sentence...
    Posted to ICIS Blogs (Weblog) by Anonymous on 08-15-2008
  • Greenwashing doesn't wash

    Goodyear found that out when the Australian Competition and Consumer Commission (ACCC) forced the company to apologize to its customers for misleading them on the environmental benefits of Goodyear's Eagle LS2000 range of tires. Goodyear also has to offer partial refund of the tire's purchase...
    Posted to ICIS Blogs (Weblog) by Anonymous on 07-02-2008
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