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  • Green marketing 101

    Marketers may have to attend Greenwashing seminars and classes if they want to learn the do's and don'ts on how to use green words in their advertisings. All over the world, public advocates are scrutinizing every green word in marketing and advertising and this summer alone found major companies...
    Posted to ICIS Blogs (Weblog) by Anonymous on 08-26-2008
  • Americans stick to green

    Another sign that the green market is recession-proof is this new survey from Yale School of Forestry & Environmental Studies . The survey indicated that many American consumers are willing to pay more for environmentally friendly products even in the face of economic uncertainty. "Americans...
    Posted to ICIS Blogs (Weblog) by Anonymous on 08-06-2008
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