How to use e-newsletters to promote your business
You can use publishers’ emails to promote your company’s products and services and benefit from publishers’ expertise in content creation and deliverability. Publisher e-newsletters carry display advertisements (such as banners, skyscrapers and MPUs) and advertorials so you can communicate directly with readers.
How to choose e-newsletter that suits you
Buying advertising in e-newsletters is like buying any advertising. Publishers should have information on audience size, demographics and some statistics on how active the audience is. How active the audience is revealed through email open and click through rates. Select the e-newsletter based on this data.
After selecting the right e-newsletter to reach your target audience, you need to ensure that your message is appealing to this audience. This way you will make your e-newletter campaign a success.