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How to reach the chemical industry through e-newsletters

E-newsletters mix news, articles and other content that recipients find interesting, generating often greater response than solus company mailings. The chemical industry supports several popular e-newsletters from different publishers.

 

Why e-newsletters perform well

 

Publisher emails are more likely to be delivered, opened and read because

  • Publishers maintain dedicated design and deliverability experts to ensure the newsletters perform optimally

Reach the chemical and energy markets through ICIS e-newsletters

 

ICIS currently publishes four e-newsletters: ICIS Reporter, ICIS CEO Opinion, ICIS Chemical Logistics and ICIS Heren energy markets. 

 

These popular, well-respected e-newsletters go to an audience of key chemical and energy industry decision makers. Discover how you could get your message in front of them >>

  • Readers are more receptive to communication from a known source and publishers usually enjoy good market recognition

  • Readers recognize publishers as purveyors of quality content and are more likely to open an email with content they value.
How to use e-newsletters to promote your business

 

You can use publishers’ emails to promote your company’s products and services and benefit from publishers’ expertise in content creation and deliverability. Publisher e-newsletters carry display advertisements (such as banners, skyscrapers and MPUs) and advertorials so you can communicate directly with readers.

 

How to choose e-newsletter that suits you

 

Buying advertising in e-newsletters is like buying any advertising. Publishers should have information on audience size, demographics and some statistics on how active the audience is. How active the audience is revealed through email open and click through rates. Select the e-newsletter based on this data.

 

After selecting the right e-newsletter to reach your target audience, you need to ensure that your message is appealing to this audience. This way you will make your e-newletter campaign a success.