The news that INEOS plans to swallow up BASF’s 50% portion of the Styrolution joint venture shows just how successful the company’s leaders have been in seizing opportunities and thinking creatively about the challenges it faces.
On 30 June the Swiss group revealed it is to acquire an additional 50% stake in the styrenics producer from BASF for €1.1bn. The deal is expected to close in the fourth quarter of this year. Styrolution was established in 2011 through the merger of BASF and INEOS’ styrenics businesses, and is the world’s largest producer of styrene monomer, polystyrene and styrenic specialties.
INEOS will dominate global styrenics through the deal
Copyright: Rex Features
To combat this, INEOS saw the sense in merging their operations with BASF’s to give economies of scale and the ability to consolidate an over-supplied market. The results have been positive: Styrolution’s earnings before interest, taxes, depreciation and amortisation (EBITDA) was €442m in 2013, a 32% increase from the previous year on the back of strong polystyrene margins and styrene monomer market performance.
This deal is the latest in a string of clever manoeuvres by CEO Jim Ratcliffe and his team. In May last year INEOS and Belgium’s Solvay agreed to put their chlorvinyls businesses into a 50:50 joint venture, forming one of the world’s largest polyvinyl chloride (PVC) producers. Again, INEOS saw a way to emerge as a winner from Europe’s high cost position in ethylene and energy through the combination which was approved in June. European PVC demand was also 30% below the pre-crisis peak. It also helped Solvay pursue its strategy to cut exposure to commodities.
INEOS is also the first European player to capitalise on US shale gas. It is mid way through the construction of terminals to import competitively-priced US ethane at Grangemouth in Scotland and Rafnes in Norway. The company is gambling on US ethane staying cheap with oil and naphtha, expensive. It also suffered financial difficulties after the crash. But, so far at least, its entrepreneurial attitude to the chemicals business has paid off handsomely.