Successful innovation takes courage. It requires a clear vision and a strategy. But more importantly it takes commitment and tenacity. Recognizing the need for an innovation strategy and an innovation-focused culture is a critical step undoubtedly. But it is only the first step. To be truly successful requires a determination to stay the course and to maintain that focus even when times may be difficult.
If innovation can help a company take advantage of opportunities during the good times, it’s just as important during a downturn. A clear strategy then can sustain a company until recovery begins. By encouraging the enterprise to think differently about business challenges, new ways may emerge that can deliver new value to customers.
In partnership with ICIS we’re pleased to celebrate the success stories of companies who have made innovation an integral element of their business. Along the way they have taken risks, have encountered many challenges and probably experienced some setbacks. But their determination to continue has remained steadfast. And it’s that commitment we should all celebrate.
Stephanie Burns
Chairman, president and CEO
Dow Corning
About Dow Corning:
Dow Corning provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company’s Dow Corning and XIAMETER brands. Dow Corning is a joint venture equally owned by Dow Chemical and Corning. More than half of Dow Corning’s annual sales are outside the US.
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