CBI China Research and Consulting Consultant Biographies

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ICIS CBI China Research & Consulting, John Tsai  
John Tsai
Director

With over eight years consulting experience, John’s focus is on business strategy, innovation and business development management. His client base includes leading energy, chemicals and consumer products companies in North America, Europe and Asia.

John advises clients in the areas of petrochemicals supply and demand; benchmarking of research and development processes; structuring of jobber and distribution programs; and positioning of new products. Most recently, he worked on a global fine chemicals business development strategy with a Europe-based client.

Prior to joining ICIS CBI Consulting, he was an Engagement Manager at Kline & Company, and prior to that was Marketing Manager of United Gene.

John obtained his MBA degree from Maastricht School of Management, and Bachelor degree in biochemistry from Fudan University.

 
 

Joie Xu

Engagement Manager

With over eight years’ research and consulting experience in China’s commodity industry, Joie’s focus is on market evaluation, market entry strategy and commercial due diligence.

Having conducted market study projects covering metal and mining, petrochemical, logistics, oil and gas industries, her client base includes leading chemical multinationals, metal companies, investment banks and large state-owned enterprises.

Joie’s former roles have included, Market Reporter for ICIS China covering the PE and petrochemical industries, focusing on industry development and market intelligence, and Analyst at Tecnon Orbichem, a renowned UK petrochemical consulting company.She obtained her Bachelor's degree in Science from Shanghai Normal University, majoring in machinery and electronics.

     
 
Kaini Qian
Engagement Manager

With over six years consulting experience, Kaini’s focus is on mergers and acquisitions, market assessment, and manufacturing economics. His client base includes leading energy, lubricants, chemicals, consumer products and packaging companies in Asia Pacific, North America, and Europe.

Prior to joining ICIS CBI Consulting, Kaini was a senior consultant at Kline & Company and previously Marketing Research Manager at Nexvar Medical Instrument Co., Ltd.

He obtained two Master degrees in Statistics and MBA from Lumburg University and also obtained a Master degree in maritime transportation from University of Antwerp, Belgium.

 
 
Phoenix Zhang
Engagement Manager

With over seven years’ research and consulting experience in the Chinese commodity industry, Phoenix’s focus is on market evaluation, market entry strategy and commercial due diligence services.

With previous projects covering metal and mining, petrochemical, oil and gas industries, her client base includes leading chemical multinationals, metal companies, and energy companies.

Phoenix was previously a senior industry analyst at Chemease, an ICIS service focusing on Chinese petrochemical industry development and market intelligence.

She obtained her Bachelor degree at Shanghai International Studies University.

     
 
Alex Yu
Consultant

With over three years consulting experience, Alex’s focus is on market analysis, business strategy, innovation and technology management. His client base includes leading energy, chemicals companies in North America, Europe and Asia.

He obtained a Bachelor degree in Engineering from Jiangnan University and a Master degree in Science from Shanghai University.

 
 
Ada Jiang
Consultant

With over five years consulting experience, Ada’s focus is on market research, business strategy and marketing consulting. Her client base includes leading energy, chemicals and metal companies in China.

Ada obtained a Bachelor degree in business and administration from Nanjing Audit University.

     
 
Allan Woo
Consultant

With over four years consulting experience, Allan’s focus is on industry analysis, logistics analysis, investment and business due diligence. His client base includes leading energy, chemicals and steel mill companies in China.

Previously Allan was a Supervisor at Huaye Iron & Steel Group, one of the largest steel trading companies in China, leading their pricing practice.

He obtained a Bachelor degree in metal material science and engineering from Shanghai University.

 
 
Celia Chen
Consultant

With over five years consulting experience, Celia’s focus is on market research, business strategy and marketing consulting. Her client base includes leading energy, chemicals and metal companies in China and other Asian countries.

Celia delivered a presentation on “Development of Recycled Plastic in China” at the International Recycled Plastic Conference in 2010.

She obtained a Bachelor degree in English (Finance & Investment direction) from University of Shanghai for Science & Technology, and subsequently was awarded a Master degree in Marketing from Shanghai University of Finance & Economics.

     
 
Katrina Chen
Consultant

With over three years consulting experience, Katrina’s focus is on market studies, manufacturing economic studies, mergers and acquisitions, feasibility studies, due-diligence projects and market entry strategy projects. Her client base includes leading chemicals and consumer products companies.

Katrina is familiar with the value chain different chemical products from raw material to downstream applications. Recent projects include: China methanol market commercial/technical/financial due diligence, Feasibility study of PVC project, China transformation and storage logistics hub strategy project.

Katrina obtained a Master degree from Donghua University, China.

 
 
Mark Liu
Consultant

With over five years of consulting experience, Mark’s focus is on ME, DD and CI research, with a client base of leading chemical products companies, including Degussa, BASF, DSM and Sumitomo.

Previously Mark was a Project Manager at Huaxia D&B, responsible for market research and prior to that an information supervisor of puworld.com responsible for market information reports.

He obtained a MBA degree in East China University of Science & Technology.

     
 
Racket Hu
Consultant

With over four years consulting experience Racket’s focus is on competitive intelligence study, market assessment, and merge and acquisition due-diligence services. His client base includes leading metal and chemicals companies, PE and investment banks in relevant industries.

Racket obtained his BS degree in applied chemistry and Master’s degree in industrial economics from Shantou University, China.

 
 
Silvery Song
Consultant

With seven years experience in the petrochemical industry and three years of consulting company, Silvery’s focus is on market research and analysis, industrial chain analysis and market strategy across the oil & gas and petrochemical markets, and logistics. Her client base includes leading energy and chemical companies in North America, Europe and Asia.

Previously, Silvery was an engineer at the Shanghai Petrochemical Company, a state-owned enterprise.

She obtained a Bachelor degree in chemical engineering from Shanghai University.

     
 
Angela Huang Lei
Business Development Manager

With over six years intelligence reporting and commodity consulting experience. Angela has responsibility for the business development of customized expert research, analysis, and strategic consulting services, to guide executives of multinational and domestic Chinese enterprises through every phase of their operations in China’s rapidly evolving commodity industry sectors.

Angela previously organised a number of industry summits and forums for CBI Events and was active in the Business Development team for overseas markets, exploring in particular the potential for services to the British market. Angela then went on to set up the Overseas Sales Team and managed the sales of English language chemical publications for ICIS CBI China.

 
 
Cynthia Zhou
Business Development Associate

Cynthia has responsibility for the business development of customized expert research, analysis, and strategic consulting services to guide executives of multinational and domestic Chinese enterprises through every phase of their operations in China’s rapidly evolving commodity industry sectors.

Cynthia previously managed the overseas sales of English language chemical publications for ICIS CBI China.

She graduated with a Bachelor degree in International Chinese from East China Normal University in 2007.

     
 
Fiona Chen
Business Development Associate

Fiona has responsibility for the business development of customized expert research, analysis, and strategic consulting services to guide executives of multinational and domestic Chinese enterprises through every phase of their operations in China’s rapidly evolving commodity industry sectors.

Fiona previously focussed on the overseas sales of English language chemical publications for ICIS CBI China.

She received a Bachelor degree in Applied Chemistry from Donghua University in 2008.

 
Judy Zhu
Business Development Associate

Judy has responsibility for the business development of customized expert research, analysis, and strategic consulting services to guide executives of multinational and domestic Chinese enterprises through every phase of their operations in China’s rapidly evolving commodity industry sectors.

Judy previously focused on the overseas sales of English language chemical publications for ICIS CBI China, and before joining ICIS CBI China, she has held the position of overseas sales of fiber intermediate intelligence at a leading consulting firm in Hangzhou city.She obtained her Bachelor's degree in Art from Anhui University of Finance and Economics, majoring in Financial English.

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