Bayer is an agrochemicals, polymers and healthcare company with its activities in four subgroups of largely independent operations: Bayer HealthCare, Bayer CropScience, Bayer MaterialScience and Bayer Business Services.
Bayer HealthCare focuses on consumer health care businesses to capitalise on growth opportunities, particularly in over-the-counter medicines, self-testing systems and animal health products. Bayer CropScience is a supplier of crop protection, seeds, biotechnology and non-agricultural pest control. Bayer MaterialScience is a major plastics producer and Bayer Business Services is the group's IT-based competence centre providing business, administrative and scientific services.
Bayer's business strategy will continue to focus on “fast-growing innovation-driven” health care, nutrition and high-tech materials businesses. It will strategically align itself into attractive markets and concentrate on its core competencies.
Bayer aims to invest more intensively in growth areas and innovative technologies in order to achieve a leadership role. It will also go ahead with cost-containment and efficiency-improvement efforts in order to further increase the company's value over the long term.
With headquarters in Leverkusen, Germany, Bayer has sales of around Euro33bn (2008) and around 108,600 employees.
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Key Personnel
Chairman: Werner Wenning (retires 30/04/10)
Chief executive officer: Marijn Dekkers (starts 01/11/10)
Member (strategy and HR): Richard Pott
Member (finance): Klaus Kuhn (retires 30/04/10)
Chief financial officer: Werner Baumann (starts 01/01/10)
Member (innovation, technology and environment): Wolfgang Plischke
(Updated September 2009)
Contacts
Bayer AG
Werk Leverkusen
51368 Leverkusen
Germany
Tel: +49 0 214 301
Fax: +49 0 214 308
www.bayer.com
Bayer AG
Company Structure
Bayer AG is an agrochemicals, polymers and healthcare group. The Bayer’s roots date back to 1863 where Friedrich Bayer and Johann Friedrich Weskott opened a modest dye works by the name Friedr. Bayer & Co. in Wuppertal-Barmen. The company's headquarters were moved in 1912 to Leverkusen, Germany, on the banks of the Rhine, where it has remained to this day.
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Bayer AG
Strategy & Financial Highlights
Bayer's business strategy will continue to focus on “fast-growing innovation-driven” health care, nutrition and high-tech materials businesses. It will strategically align itself into what Bayer calls “attractive markets” and concentrate on its core competencies. It aims to invest more intensively in growth areas and innovative technologies in order to achieve a leadership role. It will also go ahead with cost-containment and efficiency-improvement efforts in order to further increase the company's value over the long term. (Edited from: “Chairman's letter” and Annual Report). ICIS also provides you with key financial data listed in table form.
More about Bayer AG Strategy & Financial Highlights
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