In this week's issue of ICIS Chemical Business:
June 23-July 6, 2008

Cover story

US cleaners demand unified green standards

The US cleaning industry is looking for more guidance as green marketing claims - and the controversy over what constitutes "green" - continue to rise

Doris de Guzman/New York

SESAME STREET's Kermit the Frog may not have been talking about the environment when he sang "It's Not Easy Being Green," but the US cleaning industry might be thinking the same thing, as pressure mounts to go green.

Amid flat overall household cleaning sales last year, US sales of green laundry detergent products rose by 66%, and green household cleaners 28%, according to US market data provider Information Resources Inc.



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Doris De Guzman - Green Chemicals
Will Green Chemistry save the world or is it hype? Doris de Guzman examines alternative processing, new technology, R&D and other sustainability initiatives aimed at preventing pollution; replacing ingredients; and using renewable feedstocks in Green Chemistry.

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