Asian Chemical Connections
The US cleaning industry is looking for more guidance as green marketing claims - and the controversy over what constitutes "green" - continue to rise
Doris de Guzman/New York
SESAME STREET's Kermit the Frog may not have been talking about the environment when he sang "It's Not Easy Being Green," but the US cleaning industry might be thinking the same thing, as pressure mounts to go green.
Amid flat overall household cleaning sales last year, US sales of green laundry detergent products rose by 66%, and green household cleaners 28%, according to US market data provider Information Resources Inc.
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"Several theories are travelling around the market place about why the numbers are so out of sync with the prevailing mood."
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