Asian Chemical Connections
The US cleaning industry is looking for more guidance as green marketing claims - and the controversy over what constitutes "green" - continue to rise
Doris de Guzman/New York
SESAME STREET's Kermit the Frog may not have been talking about the environment when he sang "It's Not Easy Being Green," but the US cleaning industry might be thinking the same thing, as pressure mounts to go green.
Amid flat overall household cleaning sales last year, US sales of green laundry detergent products rose by 66%, and green household cleaners 28%, according to US market data provider Information Resources Inc.
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“An estimated 80% of the growth potential estimated by financial analysts for developed market players in emerging markets is under threat.”
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