Asian Chemical Connections
Despite the global downturn, consumers are still choosing detergents with a green twist
CONSUMERS ALREADY have lots of information about product ingredients - and will soon have even more. Under growing pressure to become more transparent, detergent manufacturers have begun publishing more extensive details of their product formulations.
Rex Features/Chris Eyles
The SDA and two other North American associations have set up the Consumer Product Industry Ingredient Communication Initiative.
INSIGHT: BASF balances North America advantage with pressure in Asia
"The results show how well the BASF verbund can work to balance out market pressures and risks."
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