Cover story

Detergent producers look to highlight ecologically sound formulations

Despite the global downturn, consumers are still choosing detergents with a green twist

CONSUMERS ALREADY have lots of information about product ingredients - and will soon have even more. Under growing pressure to become more transparent, detergent manufacturers have begun publishing more extensive details of their product formulations.

 Rex Features/Chris Eyles

The SDA and two other North American associations have set up the Consumer Product Industry Ingredient Communication Initiative.