Boom, Gloom and the New Normal goes mainstream

New Normal logo.pngReaders will no doubt be pleased to see that Bloomberg have today published a major article on the likely changes in demand patterns due to the ageing of the Western babyboomers.

Its title, ‘Aging Baby Boomers Shrinking Labor Force May Curb U.S. Growth for 20 Years’, emphasises the parallels it makes with our analysis in Boom, Gloom and the New Normal.

Equally, it concludes that:

“This is not your mother’s recovery.

“Women and baby boomers entering the American workforce after 1950 helped to supercharge expansions in 1975 and 1983 by filling an increasing number of jobs and purchasing more goods and services. Now as the share of women with jobs falls and older Americans age into retirement, the shrinking — or, at best, slowly growing — workforce will weaken economic activity for the next two decades.” Clearly, mainstream investors and media organisations are now becoming aware of the critical link between future economic growth and the ageing of the Western babyboomers.

Our work looks in detail at how this will impact the chemical industry. You can obtain all four published chapters via free download by clicking here

You can also sign up for the next in our series of New Normal Workshops, and obtain further details, by clicking here

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. He also serves as a Global Expert for the World Economic Forum. The aim of this blog is to share ideas about the influences that may shape the chemical industry and the global economy over the next 12 – 18 months. It looks behind today’s headlines, to understand what may happen next in critical areas such as oil prices, China and Emerging Markets, currencies, autos, housing, economic growth and the environment. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.

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