High-flying “story stocks” hit air pockets as credit finally tightens

“Nobody could ever have seen this coming” is the normal comment after sudden share price falls.  And its been earning its money over the past week as “suddenly” share prices of some of the major “story stocks” on the US market have hit air pockets, as the chart shows:

  • Facebook was the biggest “surprise”, falling 20% on Thursday to lose $120bn in value
  • Twitter was another “surprise”, falling 21% on Friday to lose $7bn 
  • Netflix has also lost 15% over the past 16 days, losing $27bn
  • Tesla has lost 20% over the past 6 weeks, losing $13bn

These are quite major falls for stocks which were supposed to be unstoppable in terms of their market advances.

Of course, their supporters could say it was just a healthy correction and a “buying opportunity”.  And they might add that so far, other “story stocks” such as Alphabet, Apple and Amazon are still doing well.  But others might say a paradigm shift is underway, and these sudden shocks are just the early warning that the central banks’ Quantitative Easing bubble is finally starting to burst.

They might have a point, looking at the second set of charts:

  • Twitter stopped being a major growth story as long ago as 2015, since when its user growth has been relatively slow, even going negative in some quarters
  • Facebook stopped showing major growth in active users 18 months ago – and in 2018, it has been flat in N America and losing subscribers in Europe, whilst Asia and the Rest of the World are also heading downwards
  • Tesla, of course, has been a serial disappointment.  Its founder, Elon Musk, was brutally honest when founding the company in 2003, saying it had a 10% chance of success.  Since then, it has mostly failed to meet its production targets.  It was supposed to be making 5000 Tesla 3 cars a week by the end of last year, but according to Bloomberg’s Model 3 tracker, it is currently producing only 2825/week.  Around 0.5 million buyers have paid their $1k deposits and are still waiting for their car – and Tesla needs their cash if its not to run out of money
  • Netflix is another “story stock” now seeing a downturn in subscriber growth.  Yet at its peak it had a market value of $181bn, with net income for this quarter forecast by the company at just $307m.  Like Tesla, it was valued at a higher value than comparable businesses such as Disney, which have had solid earnings streams for decades.

The common factor with all 4 stocks is that they have a great “narrative” or “story”.  Elon Musk has held investors spellbound whilst he told them of unparalleled riches to come from his innovation.  This seemed to be the same with Facebook until the furore arose over the data user scandal with  Cambridge Analytica.  Twitter and Netflix have also had a great “story”, which overcame the need to show real earnings even after years of investment.

THE LIQUIDITY BUBBLES ARE STARTING TO BURST AS CENTRAL BANK STIMULUS SLOWS
In other words, reality seems to be starting to intrude on the “story”, just as it did at the end of the dot-com bubble in 2000, and the US subprime bubble in 2008.  The key, then as now, is the end of the stimulus policies that created the bubbles, as the 3rd set of charts shows:

  • Slowly but surely, the US Federal Reserve is finally raising interest rates back to more normal levels
  • And more importantly, China’s shadow bank lending is declining – H1 was down by $468bn versus 2017

Even the European Central Bank and the Bank of Japan have signalled they might finally be about to cut back on the combined $5.75tn of lending, often at negative rates, that they pumped into the markets between 2015 – March 2018.

The issue is simple. All bubbles need more and more air to be pumped into them to keep growing. Once the air stops being added, they start to burst. And for the moment, at least, Facebook, Twitter, Netflix and Tesla are all acting as the proverbial canary in the coal mine, warning that the great $33tn Quantitative Easing bubble may be starting to burst.

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. He also serves as a Global Expert for the World Economic Forum. The aim of this blog is to share ideas about the influences that may shape the chemical industry and the global economy over the next 12 – 18 months. It looks behind today’s headlines, to understand what may happen next in critical areas such as oil prices, China and Emerging Markets, currencies, autos, housing, economic growth and the environment. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.

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