These changes in demand patterns are not just impacting Apple and the smartphone market. They are already impacting suppliers to the market. And they are also starting to impact a vast range of other major consumer markets.
Chemicals and the Economy
Smartphone sales continue to fall as consumers cut back
Consumers around the world are tightening their purses and cutting back on non-essential purchases, as the recession continues to develop and China’s real estate bubble bursts.
The trend is your friend in the smartphone market
Two core trends are playing out in the smartphone market, now it has gone ex-growth. The weaker players are suffering major hits to their revenue and profits. And the most successful company, Apple, is busy accelerating its move into the more service-based markets of the future.
“One size no longer fits all” as the global smartphone market breaks down into different segments
The pandemic was very good news for some companies, with demand for online activities rocketing. But whilst many parts of the developing world are still suffering, most developed countries are now starting to reopen as vaccinations spread. Western companies are now struggling for chip supplies, due to their lack of local investment. The Chinese market […]
Smartphone sales highlight new trends in consumer markets
Smartphone markets continue to provide early warning of the major changes taking place in consumer markets. And Q4 data confirms the old rules are becoming less and less relevant: As the chart shows, market positioning is now all-important. Apple are stretching their lead in the ‘sweet spot’ of the value chain – design – and […]
Smartphone sales confirm mid-market of ‘affordable luxury’ is disappearing
Another 3 months, another decline in global smartphone sales. And more pressure on mid-market players like Samsung, as China’s low-cost producers continue to gain market share. As the chart shows: Samsung had 35% of the global market back in 2013, but was down to 23% in Q3 Its annualised volume fell to 262 million from […]
The next billion phone users will be buying $10 smart feature phones, not $1000 iPhones
Smartphone sales plateaued in Q3, down 9% since Q3 2017’s peak of 1.55bn, as the chart shows. But the bigger threat from smart feature phones – now retailing for as little as $11 – continues to grow as Reliance and Vodacom launch new models in India and Africa. Smartphone sales are also seeing important shifts […]
Smartphone sales continue their decline, whilst $25 smart feature phones open up new markets
Global smartphone sales have now been falling for 8 consecutive quarters, since Q3 2017. They are now down 9% from their peak, as the chart shows, based on Strategy Analytics data. As always in a falling market, Winners and Losers are staring to appear: LOSERS Apple’s market share fell to its lowest level for 10 […]
Smartphone market decline begins to impact global stock markets
The bad news continues for the world’s smartphone manufacturers and their suppliers. And President Trump’s decision to add a 25% tariff on smartphone component imports from China from June 25 is unlikely to help. Morgan Stanley estimate it will add $160 to the current US iPhone XS price of $999, whilst a state-backed Chinese consumer boycott […]
Fed’s magic money tree hopes to overcome smartphone sales downturn and global recession risk
Last November, I wrote one of my “most-read posts”, titled Global smartphone recession confirms consumer downturn. The only strange thing was that most people read it several weeks later on 3 January, after Apple announced its China sales had fallen due to the economic downturn. Why did Apple and financial markets only then discover that smartphone sales […]
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