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Chemicals and the Economy

P&G’s ‘New Normal’ offer leads to record US sales week

Procter & Gamble (P&G) is the world’s largest consumer products company, with sales of $80bn. Its Pur water purification product highlights how Prof Michael Porter’s ‘Shared Value’ concept, highlighted in the blog in January, has the potential to unleash the next wave of global growth. Pur helps to reduce deaths from diarrhoea in developing countries. […]

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