Two core trends are playing out in the smartphone market, now it has gone ex-growth. The weaker players are suffering major hits to their revenue and profits. And the most successful company, Apple, is busy accelerating its move into the more service-based markets of the future.
Chemicals and the Economy
Smartphone sales decline highlights need to move to a more service-based business model
Global smartphone sales took a hit in Q3, disappointing those who had hoped the economy might be moving into full recovery mode. And the market continues to see a major shift in consumer preferences: Back in 2013, sales were in turbo-charged growth mode, with volume rising 41% by year-end. And 2014 saw volume up 31%, […]
Global smartphone sales slide 9% in Q4, as China tumbles 16%
Global smartphone sales have seen major growth until recently as consumers fell in love with going mobile, as the chart shows: In the critical Q4 period they jumped from 290m in 2013 to 380m in 2014, 405m in 2015 and 439m in 2016 But they then fell 9% in Q4 last year, according to Strategy […]
Smartphone profits under threat as market goes ex-growth
The outlook is becoming clearer for the global smartphone market, and it confirms my judgement in November, when reviewing Q3 sales: “It seems likely that a focus on price and affordability will come to dominate. In turn, pricing pressures on suppliers will intensify. The key challenge facing the market is that it has gone ex-growth.” […]
Smartphone sales downturn highlights financial market risks
There was no great surprise in the news that global smartphone sales fell for the first time ever in Q1. As I suggested in February, when reviewing Q4 data: “It seems almost inevitable that global growth will now follow China and go negative”. As the chart shows, Strategy Analytics data suggests that sales fell 3% in […]
Smartphones head for price war as China sales fall 4% in Q4
We all now carry around a mini-computer in our pockets – one with more power than those which controlled Apollo 11 when Neil Amstrong first walked on the moon in 1969. In certain parts of the world, there are now more smartphones than toilets, according to Time magazine. This is raising the spectre of market […]
China’s smartphone market goes ex-growth as costs fall to $20
China has the highest smartphone penetration in the world at 62%. It had 632m mobile subscribers, with 70% of new connections based on 4G connections. But sales actually fell in Q2 by 4%. This was the first time they have ever fallen and is further confirmation of the major change taking place in China under […]
Price war hits smartphone market as China’s growth goes negative
The smartphone market has been one of the ‘jewels in the crown” of the consumer electronics market. Yet today, it is rushing headlong into the world of the New Normal. We can all learn a lot about the outlook for the global economy from watching its development. Until recently, the history was of astonishing growth, […]
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