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Chemicals and the Economy

L’Oreal goes Affordable

Further evidence of the trend towards a more frugal consumer comes from L’Oreal, the world’s largest cosmetics company. Like Procter & Gamble, it was slow to react to the trends identified by the major retail chains some 2 years ago. As a result, its profits fell 14% in H1, after decades of 10% annual increases. […]

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