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Chemicals and the Economy

IMF’s Greek memo confirms VUCA world has arrived

The good news was that the Eurozone leaders did realise, at the last moment, that Sunday was a “moment of truth” for the currency union and for Europe.  They spent 17 hours negotiating through the night as a result.  But reports suggest it wasn’t an easy time: The BBC carried live reports of arguments between […]

Budgeting for a VUCA world

“I use the term VUCA to describe the world – volatile, uncertain, complex and ambiguous. It is very difficult for people to get a total picture.”   Paul Polman, Unilever CEO The title for the 2013 Budget Outlook chooses itself.  If the CEO of Unilever, one of the world’s great companies, can’t get a “total picture”, […]

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