New Normal logo.pngThe blog has an incredibly loyal following around the world. 24% of its readers visit twice a week, or more. They also recommend it to colleagues. Visitor numbers jumped 50% last month.The issue is the rising uncertainty over the outlook for the world economy. This has clear potential to cause problems for the chemical industry.The White Paper, Budgeting for Uncertainty, discusses this in more detail. Now the blog is delighted to announce two major new developments. Both are with ICIS Asia director, John Richardson, co-author of the Asian Chemicals Connections blog:•June 16-17 will see the 2nd New Normal seminar, in Frankfurt, Germany. This follows February’s very successful Singapore launch. It will cover the major changes taking place in chemical demand patterns around the world. The focus will be on:

oLikely developments over the next 12 – 18 months, and oPotential challenges and opportunities over the longer-term

•Next month will also see the launch of an e-book, covering all these issues on a more detailed basis. It will be published by ICIS, one chapter per month. It will take the same format as the very successful White Papers. More details will be available soon.The Value Proposition for both initiatives is very clear. The past 20 years have seen managers able to focus on developments down their vertical silo. Demand growth has been very stable, as the vast Western BabyBoom generation moved into the 25 – 54 age group, when consumption peaks as people marry, settle down and have children.This generation, born between 1946-70, is now entering the 55+ age group. The oldest are 65, and the median are 53 years old. 55+ is the age when people typically save more, and spend less. And this generation will need to save more, as its life expectancy has increased by 10 years versus the 1921-45 generation.This means that we cannot rely on consumption growth, in the developed and emerging economies, to continue in a straight line. Managers instead need to refocus on understanding developments up and down the chemicals Value Chain. This will enable them to identify the challenges ahead for their businesses, and exploit the opportunities that will arise.Further details of the e-book will be available soon. Please click here for more details of the Frankfurt New Normal seminar in June.

PREVIOUS POST

$25bn M&A surge suggests market top is close

07/04/2011

The blog has an incredibly loyal following around the world. 24% of its readers ...

Learn more
NEXT POST

China's Dalian trading suggests trouble lies ahead

11/04/2011

The blog has an incredibly loyal following around the world. 24% of its readers ...

Learn more
More posts
Smartphone market decline begins to impact global stock markets
19/05/2019

The bad news continues for the world’s smartphone manufacturers and their suppliers.  And Pre...

Read
US-China trade war confirms political risk is now a key factor for companies and the economy
12/05/2019

There are few real surprises in life, and President Trump’s decision to launch a full-scale tr...

Read
There’s a great future for the European plastics industry in recycled plastic
05/05/2019

Europe’s plastics industry is under major threat from the growing legislative and consumer bac...

Read
Uber’s $91bn IPO marks the top for today’s debt-fuelled stock markets
28/04/2019

Uber’s IPO next month is set to effectively “ring the bell” at the top of the post...

Read
The End of “Business as Usual”
21/04/2019

In my interview for Real Vision earlier this month, (where the world’s most successful invest...

Read
Most businesses were nowhere near Ready for Brexit last Friday – we mustn’t make the same mistake again
14/04/2019

Thank goodness for backbench MPs and the European Union. Without their efforts, the UK would by now ...

Read
Don’t get carried away by Beijing’s stimulus
07/04/2019

Residential construction work in Qingdao, China. Government stimulus is unlikely to deliver the econ...

Read
Businesses thrilled by Brexit uncertainty: “It’s exhilarating” says small business owner
01/04/2019

With the European Commission saying that a No Deal is now “likely“, small businesses acr...

Read

Market Intelligence

ICIS provides market intelligence that help businesses in the energy, petrochemical and fertilizer industries.

Learn more

Analytics

Across the globe, ICIS consultants provide detailed analysis and forecasting for the petrochemical, energy and fertilizer markets.

Learn more

Specialist Services

Find out more about how our specialist consulting services, events, conferences and training courses can help your teams.

Learn more

ICIS Insight

From our news service to our thought-leadership content, ICIS experts bring you the latest news and insight, when you need it.

Learn more