New Normal logo.pngThe blog has an incredibly loyal following around the world. 24% of its readers visit twice a week, or more. They also recommend it to colleagues. Visitor numbers jumped 50% last month.The issue is the rising uncertainty over the outlook for the world economy. This has clear potential to cause problems for the chemical industry.The White Paper, Budgeting for Uncertainty, discusses this in more detail. Now the blog is delighted to announce two major new developments. Both are with ICIS Asia director, John Richardson, co-author of the Asian Chemicals Connections blog:•June 16-17 will see the 2nd New Normal seminar, in Frankfurt, Germany. This follows February’s very successful Singapore launch. It will cover the major changes taking place in chemical demand patterns around the world. The focus will be on:

oLikely developments over the next 12 – 18 months, and oPotential challenges and opportunities over the longer-term

•Next month will also see the launch of an e-book, covering all these issues on a more detailed basis. It will be published by ICIS, one chapter per month. It will take the same format as the very successful White Papers. More details will be available soon.The Value Proposition for both initiatives is very clear. The past 20 years have seen managers able to focus on developments down their vertical silo. Demand growth has been very stable, as the vast Western BabyBoom generation moved into the 25 – 54 age group, when consumption peaks as people marry, settle down and have children.This generation, born between 1946-70, is now entering the 55+ age group. The oldest are 65, and the median are 53 years old. 55+ is the age when people typically save more, and spend less. And this generation will need to save more, as its life expectancy has increased by 10 years versus the 1921-45 generation.This means that we cannot rely on consumption growth, in the developed and emerging economies, to continue in a straight line. Managers instead need to refocus on understanding developments up and down the chemicals Value Chain. This will enable them to identify the challenges ahead for their businesses, and exploit the opportunities that will arise.Further details of the e-book will be available soon. Please click here for more details of the Frankfurt New Normal seminar in June.

PREVIOUS POST

$25bn M&A surge suggests market top is close

07/04/2011

Financial markets are different from other markets. And the way we relate to the...

Learn more
NEXT POST

China's Dalian trading suggests trouble lies ahead

11/04/2011

They don’t ring bells at market tops, to warn about what might happen next...

Learn more
More posts
London house prices edge closer to a tumble
21/07/2019

After the excitement of Wimbledon tennis and a cricket World Cup final, Londoners were back to their...

Read
G7 births hit new record low, below Depression level in 1933
14/07/2019

If a country doesn’t have any babies, then in time it won’t have an economy. But that...

Read
From subprime to stimulus…and now social division
06/07/2019

The blog has now been running for 12 years since the first post was written from Thailand at the end...

Read
Resilience amidst headwinds is key for H2
30/06/2019

Resilience is set to become the key issue as we look forward to H2, as I note in a new analysis for ...

Read
Perennials set to defeat Fed’s attempt to maintain the stock market rally as deflation looms
23/06/2019

Never let reality get in the way of a good theory. That’s been the policy of western central b...

Read
Europe’s auto sector suffers as Dieselgate and China’s downturn hit sales
16/06/2019

Trade wars, Dieselgate and recession risk are having a major impact on the European auto industry, a...

Read
2019 Global Outlook – a mid-year update: ACS webinar on Thursday
04/06/2019

There will be no shortage of important topics to discuss on Thursday, at my regular Chemistry and t...

Read
Recession risk rises as Iran tensions and US-China trade war build
26/05/2019

Oil markets are once again uneasily balanced between two completely different outcomes – and o...

Read

Market Intelligence

ICIS provides market intelligence that help businesses in the energy, petrochemical and fertilizer industries.

Learn more

Analytics

Across the globe, ICIS consultants provide detailed analysis and forecasting for the petrochemical, energy and fertilizer markets.

Learn more

Specialist Services

Find out more about how our specialist consulting services, events, conferences and training courses can help your teams.

Learn more

ICIS Insight

From our news service to our thought-leadership content, ICIS experts bring you the latest news and insight, when you need it.

Learn more