New Normal logo.pngToday, the blog is proud to publish the first Chapter of its new eBook:

‘Boom, Gloom and the New Normal: how Western BabyBoomers are changing global chemical demand patterns, again’

It is co-authored with ICIS’ John Richardson of Asian Chemical Connections.

A new chapter will be published each month. Please click here for Chapter 1. We hope this will help to build discussion about its key messages.

These are as follows:

• It is most unlikely that we will quickly return to the Golden Age of chemical consumption between 1990-2008
• This was driven by the enormous purchasing power of the Western BabyBoomers (those born between 1946-70)
• They were the richest, and largest generation that the world has ever seen. But they are now moving into the 55+ age group, when people typically save more and spend less
• This is already impacting key sources of chemical demand, including housing and autos. These will not recover to previous peaks
• Equally, the age of outsourcing production to the emerging economies is also coming to an end
• Western demand is reducing, not growing, so there are no longer any capacity constraints to be overcome
• Instead, Western and emerging economies need to adapt to the New Normal, and its very different demand patterns

The eBook argues that the next wave of global growth will not be a simple replica of the past 25 years. Instead, it will require major innovation in business models and technology.

The industry will need to develop a sustained focus on key megatrends such as increasing food supplies, water availability and life expectancy, whilst reducing carbon footprint.

These represent major challenges. But the industry faced similar challenges in the 1970’s, and overcame them to launch the Golden Age.

We hope the new eBook will prove valuable for everyone currently working in the global chemical industry. Please click here to download a free copy of Chapter 1. John and I look forward to your comments.

PREVIOUS POST

Downturn Alert shows prices keep falling

22/05/2011

It is now 4 weeks since the blog launched its IeC Downturn Alert. Since then, as...

Learn more
NEXT POST

Background to the New Normal eBook

23/05/2011

The blog was interviewed today by ICIS’ Will Beacham, on the launch of its...

Learn more
More posts
If you don’t want to know the future, look away now
25/10/2020

Next week, I will publish my annual Budget Outlook, covering the 2021-2023 period. It will highlight...

Read
Chemicals in the eye of the storm as UK heads for a WTO Brexit on 1 January
18/10/2020

On Friday, the UK premier confirmed what many of us have expected for a long time. There is unlikely...

Read
Pandemic redraws the map
11/10/2020

  Companies have entered a new landscape where the coronavirus has accelerated major paradigm s...

Read
What will happen if President Trump loses the election?
04/10/2020

I spent from September 2015 onwards, during the last US Presidential election, trying to explain why...

Read
Covid fears risk a Great Depression and major social unrest
27/09/2020

Governments spent most of February/March ignoring my warnings here on the dangers posed by the Covid...

Read
Chemical industry has key role in helping to create a more sustainable world
20/09/2020

The chemical industry has a critical role to play in enabling the world to “build back better&...

Read
The state of the global economy in 2020
13/09/2020

Last Wednesday, I gave the opening presentation for the ICIS PET Conference and looked at whether th...

Read
Reality dawns for business as No Deal Brexit approaches
06/09/2020

I warned before the June 2016 Brexit referendum that Brexit was all about politics, and Boris Johnso...

Read

Market Intelligence

ICIS provides market intelligence that help businesses in the energy, petrochemical and fertilizer industries.

Learn more

Analytics

Across the globe, ICIS consultants provide detailed analysis and forecasting for the petrochemical, energy and fertilizer markets.

Learn more

Specialist Services

Find out more about how our specialist consulting services, events, conferences and training courses can help your teams.

Learn more

ICIS Insight

From our news service to our thought-leadership content, ICIS experts bring you the latest news and insight, when you need it.

Learn more