As promised yesterday, the blog looks today at the impact of today’s rapidly ageing populations. The key point is that global life expectancy been rising for over 40 years, whilst fertility rates have been falling. A paradigm shift is thus inevitable, where future demand will be very different: 1970 Onwards. Growth accelerated, as the population became concentrated in the […]
Chemicals and the Economy
Toy industry crisis as fewer babies are born in developed world
Slowly but surely, companies seem to be learning the hard way that demographics, not central bankers, drive demand. The blog is surprised this simple insight is still not widely understood. But the example of the global toy market highlights the paradigm shift underway: In 1950, there were 83m children aged between 0 – 4 years in the wealthy developed […]
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