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55+ year olds will change chemical demand

Last week’s European New Normal seminar built on the successful Q1 launch in Singapore. Attendees came from a wide variety of businesses. This led to very lively discussion and workshops, as people debated the likely impact of the major demographic changes underway: • There was a 44% increase between 1970-2010 in the number of 25 […]

EU automakers worry about demand

The two-tier market for autos in Europe is worrying manufacturers. As the chart shows, May’s sales (red square) were well down on the 2005-9 period, and only 7% above 2010’s very weak number. They are a continuation of recent trends, where demand continues to be sustained by a few key countries: • Germany, France and […]

New Normal course in Frankfurt on 16-17 June

The blog is excited about its first New Normal seminar in Frankfurt, Germany next month. It follows February’s successful launch in Singapore, and is being held in association with ICIS, on 16-17 June. The Workshop aims to provide a comprehensive understanding of the factors that will impact the petrochemical market over the next few years: […]

Japan falls into recession, again

Japan’s ageing population has led to slow economic growth for many years. It has battled for years to try and boost domestic demand, with only limited success, as the chart of GDP growth from the Wall Street Journal shows. Occasional bursts of growth (green column) are only followed by more red ink. Thus the economy […]

Background to the New Normal eBook

The blog was interviewed today by ICIS’ Will Beacham, on the launch of its new eBook ‘Boom, Gloom and the New Normal’, jointly authored with John Richardson. Please click here if you would like to download a free copy of Chapter 1.

Boom, Gloom and the New Normal published today

Today, the blog is proud to publish the first Chapter of its new eBook: ‘Boom, Gloom and the New Normal: how Western BabyBoomers are changing global chemical demand patterns, again’ It is co-authored with ICIS’ John Richardson of Asian Chemical Connections. A new chapter will be published each month. Please click here for Chapter 1. […]

US housing starts disappoint, again

US housing used to be one of the largest chemical markets in the world. In 2006 it was worth $35bn, with 2.2 million new homes each using $16k of chemicals, according to American Chemistry Council (ACC) estimates. Yet as the chart above shows, it has completely failed to recover since the financial crisis began: • […]

European auto sales fall 4%

EU auto sales have been a two-speed market recently. Strong growth in Germany, France, Benelux and the Netherlands kept sales moving forward versus 2010 levels. But other key markets, including the UK, Spain and Italy have been weak. April’s sales suggest that this period is ending. But, as the blog has feared, the new trend […]

Boom, Gloom and the New Normal

The blog is delighted to announce the title of its new eBook, jointly authored with fellow blogger, John Richardson. It explains how Western BabyBoomers are changing chemical demand patterns, again. We believe it will become vital reading for all those working in the global chemical industry. The first chapter of the book will be published […]

New Normal seminar in Frankfurt in June

A major demographic shift is underway in the Western population. 253 million babies were born in the 1946-70 period in the G7 wealthiest countries (USA, Japan, Germany, France, UK, Italy, Canada). They have driven consumer spending over the past 15 years, as the majority of them moved into the 25 – 54 age group. This […]

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