Global restructuring/cost-cutting in the TiO2 market - animated infographic

European titanium dioxide (TiO2) contract prices have plummeted since Q4 2014 successively over the past year, according to ICIS price data. This is typically for standard grade TiO2, which is mainly used in the paints and coating sectors.

The reason for the sizeable price drop is mainly because of supply exceeding demand. Producers are restructuring and cost cutting to try and mitigate the structural oversupply globally and on the back of lacking profitability.

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