The European titanium dioxide (TiO2) market has seen extreme swings in price and supply over some years now. Producers struggled with unsustainably low price levels a few years ago but now the tables have turned for supply reasons, with buyers facing extreme margin pressure, amid rallying prices and persistent tight supply. Due to the price pressure and the recent European Chemical Agency (ECHA) recommendation to classify TiO2 as a category 2 carcinogen, when inhaled, there is an underlying drive for buyers to reduce their TiO2 content and explore substitution possibilities. However, while this may be an option, technical limitations apply and there is an underlying need for a period of stability where financial sustainability is supported through the chain for the sake of the whole industry.
Read this latest market insight from ICIS senior editor Heidi Finch to find out the latest on the TiO2 market to keep you informed and help you make better business decisions.