HOUSTON (ICIS)--Sherwin-Williams is launching an initiative to address the shortage of qualified professional painters, the US-based paints and coatings producer said on Thursday.
The company said the need for new painters is urgent, considering greater demand for professional painters combined with an ageing labour force.
"The concern we've been hearing from many of our partners is real," Sherwin-Williams marketing vice president Jeff Winter said. "The data shows that fewer people are choosing to become professional painters, and the problem is likely to get worse unless we act now."
The company said its initiative will focus on career advocacy, education for new painters and recruitment resources.
For career advocacy, the company will promote a "Paint Your Path" programme to educate job-seekers on the painting industry, attractiveness of craftsmanship and opportunities for wage growth.
For training, the company said it has several online courses. In terms of recruitment, Sherwin-Williams is providing employers with materials and instruction along with a human resources toolkit.