PODCAST: Digital marketplaces reach tipping point as tech-savvy generation takes over chemicals

BARCELONA (ICIS)–Chemical industry digital marketplaces are on the brink of becoming more widely used as younger people replace digital dinosaurs across the sector.

• Generational change drives greater acceptance of digital marketplaces
• Uptake could accelerate, driven by more remote working since pandemic
• Digital platforms bring suppliers and customers together more efficiently
• Marketplaces can enable almost the entire sales process
• May be limits to platforms handling large, long-term transactions
• Digital marketplaces will compete with traditional distribution channels

In this Think Tank podcast, Will Beacham and Meeta Ramnani interview Ali Amin-Javaheri, CEO of US-based digital marketplace Knowde; Mark Nikolich, CEO of Braskem America; and Deb Fronczak, former head of procurement for 3M.

Editor’s note: This podcast is an opinion piece. The views expressed are those of the presenter and interviewees, and do not necessarily represent those of ICIS.

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