Quantum advance in global communications soon

21 September 2007 18:54  [Source: ICIS news]

RESTON, Virginia (ICIS news)--Companies that operate in multinational environments, such as chemicals manufacturers, can expect greatly increased global connectivity and unified communications in the near term, the top Microsoft operations officer said on Friday.


Kevin Turner, chief operating officer for the software and computing giant, told an industry meeting that an increasing convergence of computing and communications equipment, technology and software will accelerate corporate collaboration and real-time interaction within the next three to five years.


“We at Microsoft are anticipating - and we are building our product development around - a whole different level of unified communications that will come in the next few years,” Turner said.


Among other trends in global business operations and management, Turner said Microsoft sees the Internet’s social networking environment, exemplified by Web sites such as MySpace, migrating into the working world.


“Our new vision for the years ahead is being built around the blurring line between the digital workstyle and the digital lifestyle and how to bring those two together,” he said.


Turner said global operators and even small businesses can expect significant advances in the mobile workspace as well with software and hardware developments that will bring seamless interconnectivity between desktop PCs, laptop and handheld computers and cell phones.


“You will be able to access any data at anytime from anyplace,” Turner said.


He said new software developments will enhance the ability of multinational companies “to get all of their people on the same page worldwide”.  However, he added, new advances in unified communications also will give even small companies increased ability to do business globally.


Turner said that Microsoft estimates that its software and hardware products are used by some 1bn people every day worldwide. “The trouble is, only about 500m of those people are actually paying for it,” Turner said, adding that Microsoft hopes to double and even triple its user base, even at the expense of seeing a parallel increase in non-paying users.


“There are 5bn people in the world who are not using Microsoft products today, and if we can turn half that number into paying customers, it would of course be a huge gain for us - even if the other half aren’t paying for it,” he said.

By: Joe Kamalick
+1 713 525 2653

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