US PVC trade group to launch major ad campaign

22 April 2008 22:28  [Source: ICIS news]

BRIGHTON, UK (ICIS news)--North America’s largest polyvinyl chloride (PVC) trade group plans to launch a major advertising campaign in an attempt to reverse a trend among major retailers against the use of PVC packaging, the group’s director said on Tuesday.

Tim Burns, president of the Vinyl Institute, said at the 10th International PVC Conference that the group has been frustrated both by negative coverage of PVC issues in the mainstream media and its own lack of success convincing retailers including Wal-Mart, Target and Sears to phase out PVC packaging amid pressure from Greenpeace and other environmental groups.

“We’ve been meeting with retailers, but the activists are always there too,” Burns said. “We decided that we have to do more to get our message out there.”

Greenpeace has long complained that PVC releases toxic dioxins into the environment when burned for disposal, but the Vinyl Institute contends that the amount of dioxin in the environment has declined even as PVC production has increased.

To help get the point across, Burns said the Vinyl Institute would put ads in magazines with messages such as “Are you CLEAR on PVC?” with each letter in the word CLEAR explaining environmentally friendly aspects of PVC production.

Other groups also plan to promote PVC through videos featuring Greenpeace co-founder and former activist Patrick Moore debunking myths about PVC and an annual vinyl design competition that would invite contest entries from design and architecture students.

For more on PVC visit ICIS chemical intelligence

By: Greg Holt
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