Borouge sets up sales & marketing arm in Beijing, China

29 September 2010 08:18  [Source: ICIS news]

SINGAPORE (ICIS)--Middle East-based polymer producer Borouge has set up a new marketing and sales firm in Beijing to boost its presence in China and to better serve its customers in the Asian region.

The new company - Borouge’s fourth office in China, in addition to offices in Shanghai, Guangzhou and Hong Kong - was inaugurated on Monday, Borouge said in a statement.

“China is clearly an important market for Borouge and our ongoing investments reflect our commitment to a long term partnership with our customers, the region and the Chinese plastics industry,” said Borouge chairman Rashed Saud Al Shamsi, in a statement.

The company pegged China’s polyolefins consumption this year at 30m tonnes, making the country the single largest plastics market in the world.

Borouge is a joint venture between UAE’s stated-owned Abu Dhabi National Oil Company (ADNOC) and Austria’s chemical firm Borealis.

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By: Pearl Bantillo
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