InterviewUEFA football tournament helps BASF build Poland revenues

20 April 2011 17:41  [Source: ICIS news]

By Will Conroy

PRAGUE (ICIS)--BASF's drive to build its annual revenues in Poland towards €1bn is being helped by construction demand for the 2012 UEFA European Football Championship, the managing director of BASF Polska said on Wednesday.

"Poland is currently the largest construction site in Europe. With a range of excellent construction chemicals, BASF would like to contribute to that development, especially in the extensive projects related to the construction of motorways before the Euro 2012 championship [to be held jointly by Poland and Ukraine]," said Michael Hepp.

"Our products have been already used in some new stadiums, bridges and roads in Poland.”

In 2010, BASF as a group recorded revenues of €528m ($754.2) in Poland, compared to €415m in 2009 and €480m in 2008, the company said.

The 2010 figure accounted for approximately one third of total revenues of the BASF Group in central Europe, it added.

“Our aim is to achieve €1bn worth of [annual] revenues and I believe that we are going to cross that threshold by the end of the present decade,” said Hepp.

“I would like to see continued two-digit annual growth rates achieved mainly through organic growth. We will develop our position in Poland in traditionally strong segments, including agro products, plastics and chemicals,” he added.

Hepp said BASF is the leading provider of fungicides and insecticides for Polish farmers. It supplies Polish companies with plastics used in industries including automotive, packaging, electronics, construction and home appliances and provides firms in the country with advanced chemicals for industrial applications.

In 2006, BASF took over the Polish construction chemicals business of Degussa as part of a global contract, while last October it opened two construction chemical plants in Srem, near Poznan, west-central Poland, at an investment cost of zlotych (Zl) 40m ($14.4m, €10.1m). The plant's output includes dry mortar and polyurethane (PU).

BASF is the PU market leader in Poland, supplying its products mainly to customers from the construction, refrigeration and automotive industries, said Hepp.

The company is also the owner of a plant in Myslenice, near Krakow in southern Poland, where concrete admixtures are produced.

In the context of the International Year of Chemistry 2011, BASF Polska is stepping up its corporate social responsibility initiatives in Poland.

“Within a few weeks, we will launch a website for children and young people to help them learn chemistry in an easier and more pleasant way. We will participate in numerous events, including the Science Picnic in Warsaw, where we will show chemical experiments with water prepared especially for the Year of Chemistry,” added Hepp.

“Finally, we will open a chemical lab at the Copernicus Science Centre in Warsaw. We expect that each year 10,000 young people will be educated at the laboratory. We hope that the laboratory will help young people discover their passion for chemistry,” he said.

($1 = €0.70, Zl 2.77)

For more on BASF visit ICIS company intelligence


By: Will Conroy
+44 20 8652 3214



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