07 December 2011 15:08 [Source: ICIS news]
LONDON (ICIS)--BASF aims to more than double its sales in ?xml:namespace>
“Africa is a huge continent with a wealth of raw materials and a growing population,” said Jacques Delmoitiez, BASF president with responsibility for the company’s business in Europe, the Middle East and
“Through establishing a stronger local presence we will be able to even further support our customers and to enhance BASF's market position,” Delmoitiez added.
The company also announced it would open another office in
Peter van den Hoek, head of newly established unit Market Development Africa, will be managing director of the Nairobi-based subsidiary BASF East Africa.
BASF’s chemicals business in Africa aims to benefit from the booming construction industry in the urban areas of
At the same time, BASF is expanding its business in the African consumer sector with products such as ingredients for personal care products and laundry detergents, as well as pharmaceutical ingredients.
“Here, the company is profiting from a growing middle class with rising consumer aspirations,” said BASF, which is also supporting a number of social projects in
BASF currently employs more than 1,000 people in
In North Africa, the company is represented in
The company also has a production site for dispersions under construction at
($1 = €0.75)
For more on BASF and other producers visit ICIS company intelligence
|ICIS news FREE TRIAL|
|Get access to breaking chemical news as it happens.|
|ICIS Global Petrochemical Index (IPEX)|
Asian Chemical Connections