EPCA '12: Chemicals will be at 'cusp of innovation' in future

08 October 2012 11:08  [Source: ICIS news]

BUDAPEST (ICIS)--The chemicals industry will be at the “cusp of innovation” in the future but must become more adept at adopting new technologies and ways to innovate, a senior academic said on Monday.

Soumitra Dutta, Dean at Cornell University’s Samuel Johnson Graduate School of Management in New York, said organisations were slower than individual people in taking up new technologies.

“Technology today is no longer about technology alone – it is about people,” Dutta told delegates in a speech at the 46th European Petrochemical Association (EPCA) meeting.

“It has become an integral part of our daily lives,” he said, explaining how new technology had taken off in emerging markets.

Dutta used the declining use of email among younger people as an example to highlight a “technology gap” between new talent and standard practices within large organisations.

Closing this gap was crucial in "aligning technology with talent", he said.

“The chemicals industry is in a sweet spot between the real world and real life,” Dutta said. “Innovation is at the heart of what your business is about.”

The annual EPCA meeting runs from 6-10 October.


By: Graeme Paterson
+44 20 8652 3214



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