31 October 2012 17:21 [Source: ICIS news]
LONDON (ICIS)--New legislation introducing a special labelling system for tyres in the EU will come into force on 1 November.
The new labelling system will apply to car, van and truck tyres and is being introduced to make consumers more aware of how much fuel they can save by buying new, more fuel efficient brands.
As part of the new rules, tyres produced from July 2012 and sold in the EU after November 2012 will need to be labelled at the point of sale displaying information on wet grip, fuel efficiency and exterior rolling noise. Tyre producers will also need to display the same information on their websites and in promotional materials.
One trader said that the new legislation is not likely to affect demand but it might help some of the smaller tyre producers with niche products to market their tyres as more efficient than others.
"Some smaller producers will now be able to focus more on quality instead of quantity," the trader said.
In addition, two major tyre producers said the labelling is unlikely to have a strong influence on demand, especially not during the last two months of the year when it traditionally drops. They said that it may become clearer in 2013 what effect, if any, the labelling will have had on tyre sales.
According to industry sources, replacement car tyre sales have declined by 10-20% compared with last year, with the higher end of that decline occurring in southern Europe. Replacement truck tyre sales are down about 20-40%, the higher end again representing southern Europe.
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