Customer engagement key for successful future - Solvay Novecare VP

16 May 2013 16:55  [Source: ICIS news]

JERSEY CITY, New Jersey (ICIS)--Customer engagement is paramount for the future of companies such as Solvay Novecare, and propelling growth depends on a culture change and transformation, the vice president of the global surfactants and coatings producer said on Thursday.

Speaking at The 3rd ICIS World Surfactants Conference, Solvay Novecare vice president John Foley said that knowing your customer and your customers customer was key to the strategic growth of Solvay Novecare’s business.

“Our strategy starts with the customer – it’s about the connection and intermacy with our customer," he said. "We can’t ask them what business they are in, because it means we don’t know and we’re by then too late.”

Talking about “economic transformation”, Foley expects to see Solvay Novecare to grow at multiples of GDP, which he said will come from new opportunities and making sure the company’s technology will be well positioned.

The ICIS World Surfactants Conference runs 16-17 May in Jersey City.

By: Julia Meehan
+44 20 8652 3214

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