21 August 2013 11:57 [Source: ICIS news]
LONDON (ICIS)--The market share of solution styrene butadiene rubber (S-SBR) in European tyre production will increase over the next two years, market sources said on Tuesday.
The predicted increase is due to new EU legislation introduced in November 2012 enforcing the labelling of tyres with information such as fuel economy, which is likely to incentivise the take-up of S-SBR in the production of more energy efficient tyres.
Energy efficient tyres can reduce fuel consumption, rolling resistance and wet grip. Using S-SBR can improve these characteristics.
As a result the market share of emulsion SBR (E-SBR) will drop in line with the increase of the market share of S-SBR.
E-SBR’s market share is 70% compared with 30% S-SBR. E-SBR’s market share will reduce to 60% by 2015 one European producer said. Other sources think a reduction will be closer to 55%.
Currently, S-SBR is more difficult to sell in Europe because it is more expensive than E-SBR, a trader said. Consequently tyres made from S-SBR are more expensive for cash strapped European consumers.
There will be a long term switch from E-SBR to S-SBR, the trader added.
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