Tag Archives | L’Oreal

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’60 is the new 60′ for the cosmetics industry

More and more industries are now entering the New Normal and refocusing on the new areas for future growth, such as the New Old 55+ generation in the West. Cosmetics companies are the latest to change direction: • When the Boomers were young, they encouraged women to be youth-obsessed • But now, the key messages […]

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L’Oreal goes Affordable

Further evidence of the trend towards a more frugal consumer comes from L’Oreal, the world’s largest cosmetics company. Like Procter & Gamble, it was slow to react to the trends identified by the major retail chains some 2 years ago. As a result, its profits fell 14% in H1, after decades of 10% annual increases. […]

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