Tag Archives | smartphones

Apple, Xiaomi squeeze smartphone mid-market as sales plateau

The global smartphone market has finally gone ex-growth as China’s slowdown continues.  In turn, the market is starting to polarise – with Apple pushing further up-market whilst Chinese brands such as Xiaomi focus on volume.  Samsung’s middle market positioning looks increasingly under threat: The chart shows Q1 sales for Samsung, Apple, the 3 top Chinese […]

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Global smartphone sales slide 9% in Q4, as China tumbles 16%

Global smartphone sales have seen major growth until recently as consumers fell in love with going mobile, as the chart shows: In the critical Q4 period they jumped from 290m in 2013 to 380m in 2014, 405m in 2015 and 439m in 2016 But they then fell 9% in Q4 last year, according to Strategy […]

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Top 3 Chinese smartphone brands capture global lead

China’s Top 3 manufacturers – Huawei, OPPO and Vivo – captured top position in global smartphone sales for the first time in Q1.  As the chart shows: □  They took 22.9% of the market compared to 22.7% for Samsung and 14.4% for Apple □  In terms of individual smartphone sales, OPPO’s R9s smartphone reached the […]

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Smartphone profits under threat as market goes ex-growth

The outlook is becoming clearer for the global smartphone market, and it confirms my judgement in November, when reviewing Q3 sales: “It seems likely that a focus on price and affordability will come to dominate. In turn, pricing pressures on suppliers will intensify. The key challenge facing the market is that it has gone ex-growth.” […]

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Smartphone markets see calm before the storm as volume stagnates

The global smartphone market reached a fork in the road in Q3, and that was before Samsung’s disaster with the enforced recall of the Galaxy 7 model.  What happens next is not yet clear, but it is likely that a focus on price and affordability will come to dominate.  In turn, pricing pressures on suppliers […]

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Smartphone sales go ex-growth as lifecycle turns down

Its been a great run for the smartphone industry, but the party is now coming to an end.  As the chart shows, global sales in H1 fell 1% versus 2016, based on Strategy Analytics data:   Samsung and Apple have both seen a major decline in their market share since 2014   Samsung have fallen […]

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Smartphone sales downturn highlights financial market risks

There was no great surprise in the news that global smartphone sales fell for the first time ever in Q1.  As I suggested in February, when reviewing Q4 data: “It seems almost inevitable that global growth will now follow China and go negative”. As the chart shows, Strategy Analytics data suggests that sales fell 3% in […]

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Smartphone volume peaks as 4.1bn people can’t afford internet

“Technology can save the global economy”.  That was one of the claims being made by several speakers last week at the World Economic Forum’s Industrial Council meeting in Abu Dhabi.  It was based on the concept of the Fourth Industrial Revolution – and its supporters argue that it will deliver fast-paced technological change to power […]

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China’s smartphone market goes ex-growth as costs fall to $20

China has the highest smartphone penetration in the world at 62%.  It had 632m mobile subscribers, with 70% of new connections based on 4G connections.   But sales actually fell in Q2 by 4%.  This was the first time they have ever fallen and is further confirmation of the major change taking place in China under […]

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Price war hits smartphone market as China’s growth goes negative

The smartphone market has been one of the ‘jewels in the crown” of the consumer electronics market.  Yet today, it is rushing headlong into the world of the New Normal.  We can all learn a lot about the outlook for the global economy from watching its development. Until recently, the history was of astonishing growth, […]

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