There was no great surprise in the news that global smartphone sales fell for the first time ever in Q1. As I suggested in February, when reviewing Q4 data: “It seems almost inevitable that global growth will now follow China and go negative”. As the chart shows, Strategy Analytics data suggests that sales fell 3% in […]
Chemicals and the Economy
China’s smartphone market goes ex-growth as costs fall to $20
China has the highest smartphone penetration in the world at 62%. It had 632m mobile subscribers, with 70% of new connections based on 4G connections. But sales actually fell in Q2 by 4%. This was the first time they have ever fallen and is further confirmation of the major change taking place in China under […]
Price war hits smartphone market as China’s growth goes negative
The smartphone market has been one of the ‘jewels in the crown” of the consumer electronics market. Yet today, it is rushing headlong into the world of the New Normal. We can all learn a lot about the outlook for the global economy from watching its development. Until recently, the history was of astonishing growth, […]
Apple captures smartphone profits as market shifts to services
Consumers clearly love smartphones. The global market is growing fast with 380m sold in Q4, up 31% versus 2013. But manufacturers might be forgiven for not being so sure. As the chart above shows, major change is underway in the market. The concept of ‘affordable luxury’ is disappearing as the market polarises between affordability and luxury. Samsung’s market share has dived from […]
China’s smartphones outsell Samsung & Apple combined in Q3
The picture on the right is the Xiaomi Mi4 smartphone. The 16GB version sells in China at Rmb 1999 ($326), and the 64GB version at Rmb 2499. By comparison, Apple’s iPhone 6 sells for Rmb 5288. Unsurprisingly, Xiaomi is moving up the world sales league very fast. In Q2, it jumped to 5.1% market share, from just 1.8% in Q2 […]
China’s low-cost smartphones start to dominate global market
China’s exports are growing again. But not because SuperCycle levels of demand have returned in the West. Instead, its companies are using their low-cost manufacturing model to take on and beat Asian and Western giants. Developments in the global smartphone market highlight the rapidity of the change underway They confirm China’s economy is moving in exactly the […]
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