Today is a day for celebration, as it marks the day that the average Western BabyBoomer, born in 1958, will join the New Old 55+ generation! This is a truly remarkable moment. Even 100 years ago, as the chart above shows, this generation simply didn’t exist. Western life expectancy (green column) was just 46 years […]
Asian Chemical Connections
US Manufacturing Exam Question
A lot more than just the standard Model T.,,, Source of picture: cCSU Archv/Everett/Rex Features By John Richardson THE question on my exam paper this Monday morning is what this outstanding article by the author, Charles Fishman, in The Atlantic magazine, means for the petrochemical industry. We have all become used to the idea of the […]
The End Of Growth
By John Richardson OUR e-book, Boom Gloom & The New Normal, is a set of ideas meant to challenge conventional wisdom. Some of our ideas will need to be adapted and discarded. But our essential point is that the New Normal represents a way of thinking as much as a set of ideas, because the world has […]
Dictating Chemicals Demand
By John Richardson SOME commodity chemicals companies still assume that, if they build new supply, demand will always eventually catch up with supply. The risks of not building new capacities, at times of easy financing and feedstock availability, are also viewed as too great. These include deteriorating economies of scale and loss of […]
France’s Difficult Future
By John Richardson Francois Hollande, who has the won the French presidential election, talks about cutting the retirement age to 60 from 62 for people who have worked for 41 years. This is a handy slogan for an election campaign. But European pension liabilities suggest that people should be working until they are older, rather […]
A Road Map For Success
The new chapter of our free ‘Boom, Gloom and the New Normal’ ebook sets out a road map to success for companies in the New Normal. It also identifies 5 key areas where major change is already underway. Demand-driven. Markets have essentially been supply-driven in recent decades, with growth being forecast on the basis of […]
The Changing Landscape For Manufacturers
The New Normal involves three major transformations in the nature of consumer markets, which are: • The increasing size of the New Old 55+ age group in the West. • Too many young people struggling with higher unemployment. • Large number of people moving out of poverty in the developing world. These are the […]
Doing More With Less – The Products Of The Future
THE global economy is moving into a difficult period, as it transitions to the New Normal. Debt levels are high, and incomes are under pressure, particularly for the large numbers of people moving into retirement. Cost must be the key criteria when examining the opportunities for new product development and research. Chapter 8 of our free […]
Morgan Stanley Bullish Again
By John Richardson MORGAN Stanley has once again produced a very bullish forecast for China’s polyethylene (PE) market. The investment bank was famous for devising the SuperCycle theory in late 2010. It failed to take into account clear signs that 2011 was going to be a bad year. Version 2.0 of its bullish view on the industry assumes that 2011 was so […]
Chemicals Companies Sleepwalking Into 2012
By John Richardson CHEMICALS companies appear to be sleepwalking into a crisis as bad as 2008 because they have sacked their in-house economists and take what they want to hear from official bodies such as the Federal Reserve, the International Monetary Fund (IMF) and the World Bank. The famous international investor, Marc Faber, recently wrote that […]
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